President Sahle-Work launches e-Commerce of Ethiopian Coffee via Alibaba platform

Addis Ababa, November 6, 2020 (FBC) – President Sahle-Work has today virtually launched electronic commerce of the Ethiopian Coffee to Chinese consumers via Alibaba Global Platform.

“Dear chinese friends, Ethiopia and Alibaba entered in to partnership in late 2019 to promote trade and the electronic world trade platform initiative.” the president said, while launching the platform.

Despite the challenges of 2020, Ethiopia have been working closely together with Alibaba, said the president, expressing delight saying “Now, I am very happy to announce official launch of Ethiopian Coffee on the global platform of Alibaba which is one success of our cooperation. “

Ethiopia is the birth place of Coffee which is a very important part of our culture and heritage. Millions of people around the world have Ethiopian Coffee every day. And Millions of Ethiopian farmers work diligently to produce the world’s best coffee, she stressed.

“At this special moment, I would like to invite our Chinese friends to enjoy the flavor and quality of Ethiopian Coffee and to strengthen the bonds of friendship between our two Countries.”, President Sahle-Work noted.