MoFA launches a promotion campaign trending #RisingEthiopia

Addis Ababa, December 30, 2020 (FBC) – The Ministry of Foreign Affairs of Ethiopia has launched a two-month-long social media campaign today trending under the phrase #RisingEthiopia and targeting all Ethiopians and those of Ethiopian origin.

The campaign aims to promote the good qualities of Ethiopia and assuage the effects of the misguided media narrative that dominated the air for the last couple of months.

Besides mobilizing Ethiopians living abroad for a common good, the campaign will also introduce Ethiopian investment potential to the international community and build up Ethiopia as an emerging tourism destination.

Key themes will anchor the campaign in different phases, including #Tourism, #Culture, #DiasporaBusiness, #Investment, and flagship projects and charities.

The first phase of the campaign has today December 30-January 24) with a webinar discussion and showcase Ethiopia’s #Tourism potential and attractions in various activities.

The final phase of the campaign #EthiopiaGiving Week will mobilize the public to raise funds for some flagship projects, including the #GERD and charity causes.

The Ministry of Foreign Affairs will run the campaign in collaboration with relevant stakeholders, including the Ministry of Culture and Tourism, Tourism Ethiopia, Ethiopian Investment Commission, concerned individuals, all Ethiopians, and media outlets.