IGAD announces PM Abiy Ahmed as its new Tourism Champion for a period of 3 years

Addis Ababa, September 19, 2024 (FBC) – The Intergovernmental Authority on Development (IGAD) today announced that it has selected Prime Minister Abiy Ahmed of Ethiopia as the new IGAD Tourism Champion for a period of 3 years.

His visionary leadership will play a pivotal role in advancing sustainable tourism across the region, driving economic growth, cultural preservation, and environmental stewardship for the benefit of all IGAD Member States, the bloc said in an official statement issued this afternoon.

Recall that IGAD has launched its 10 year Sustainable Tourism Master Plan (STMP) 2024-2034 earlier today in a bid to shape a more sustainable and inclusive future for tourism in the IGAD region.

The STMP was launched in the presence of IGAD Executive Secretary, Workneh Gebeyehu, IGAD Ministers responsible for Tourism and key leaders from the tourism sector, gathered at the iconic Adwa Museum Hall to officially launch the IGAD Sustainable Tourism Master Plan 2024-2034.

It is stated that this significant milestone marks the beginning of a transformative decade focused on advancing sustainable tourism development across the region, fostering collaboration, innovation, and resilience in the industry.