Former Ethiopian PM Hailemariam Desalegn to chair TradeMark Africa’s Board

Addis Ababa, September 7, 2024 (FBC) – TradeMark Africa (TMA) announced the appointment of Hailemariam Desalegn Boshe, former Prime Minister of Ethiopia, as its new Board Chair. H.E.

Hailemariam is succeeding Ambassador Erastus Mwencha, who has concluded his eight-year term, and joins TMA at a time when the organisation has set its sights on ambitious goals including boosting African exports, supporting implementation of the African Continental Free Trade Area (AfCFTA), and expanding its operational reach from Eastern to West and Southern Africa, working closely with Regional Economic Communities, national institutions, the private sector and international partners.

As a senior political leader with experience on both national and continental stages, Hailemariam’s expertise and experience will be central to guiding TMA through its new seven-year strategy.

The 2023-2030 strategy focuses on continuing to reduce the time and cost of transporting goods across borders and improving market access for SMEs by improving the value and quality of traded goods, while addressing the trade-related challenges of the future for the continent.

This includes positioning Africa as a global pioneer in green trade, leveraging commercial capital for greater multiples of investment in trade infrastructure, and ensuring that trade benefits accrue to the poorest, in particular women and youth.

Reflecting on his new role, Hailemariam remarked, “It is a privilege to join an organisation that is at the forefront of transforming trade across Africa. I am thrilled at the opportunity to steer TMA towards impactful milestones and contribute to Africa’s trade success story.”

TMA Chief Executive Officer David Beer noted, “Hailemariam’s extensive experience and understanding of both the challenges and opportunities in intra-African trade make him an invaluable leader for TMA’s next phase. His appointment is testament to our commitment to driving sustainable and inclusive economic growth across the continent.”

TMA Council Chair Mr Leo Svahnback said “We are excited to welcome Hailemariam as our new Board Chair. His leadership comes at a crucial time as we expand our reach through the new regional hubs’ strategy. Hailemariam’s’s experience will be invaluable as we build on the strong foundation our previous chairs have established, ensuring our programs create even more opportunities across Africa.”

Desalegn will lead a Board comprised of global leaders who are dedicated to driving sustainable and inclusive prosperity in Africa. His first major engagement will be spearheading the upcoming Trade Development Forum (TMA-TDF) in Kigali Rwanda, scheduled for December 2-3, 2024. Hosted jointly by TMA and the Government of Rwanda, this forum will be a focal point for TMA’s agenda of Digital Trade in Africa under his leadership.