Arts, sports instrumental to enhance interaction among Africans

Addis Ababa, June 29, 2024 (FBC) – Ethiopia’s Minister of Tourism, Ambassador Nasise Chali, said arts, sports, and fashion are important instruments to enhance interaction and cooperation among the people of Africa.

Ambassador Nasise along with Minister of Culture and Sports, Mr. Kajela Merdassa, opened the ‘Shenen Africa Fashion Festival Week 2024’ at the Adwa Victory Memorial Museum in Addis Ababa on Friday in the presence of several dignitaries.

Former Nigerian national football team, Arsenal and Ajax striker Nwankwo Kanu and other African former football players as well as celebrated actors, social media influencers, designers, models, technology experts, businesspeople, diplomats and other professionals from Africa are participating at the festival.

Opening the festival, Tourism Minister Nasise extended a warm welcome to the internationally celebrated personalities in arts, sports and fashion industry, underscored the significance of sports and art to enhance interaction among the people of Africa.

Tourism, sports and fashion events play indispensable role in fostering cooperation among Africans, she said.

The Minister indicated that ‘Shenen Africa Festival’ is organized to commemorate the resistance struggle demonstrated by African forefathers against colonialism.

Minister of Culture and Sport Kajela Merdassa said for his part that the festival aims at creating opportunity to promote tourism attractions in Addis Ababa.

Ethiopian coffee varieties, a fashion show, and other activities are scheduled at the festival, which will take place until the next Sunday.