Addis Ababa, December 24, 2023 (FBC) – World’s renowned culinary icon, Marcus Samuelsson has called up on all Ethiopians abroad to share their diverse expertise to the national development efforts of their country.
Prime Minister Abiy Ahmed inaugurated the Chebera Churchura, Elephant Paw Lodge in Dawuro Zone of South West Ethiopia on Saturday.
The chef has also participated at the inaugural ceremony of the lodge among other dignitaries.
He called Ethiopians in the diaspora to visit their country, “Come back to Ethiopia; celebrate your country in many different ways.”
The chef told ENA that Ethiopia’s vibrant tapestries of flavors, landscapes, and traditions have captivated his mind and heart.
During his visit to the magnificent Chebera Churchura Elephant Paw Lodge, his passion for his homeland ignited afresh, prompting a powerful call to action for both tourists and the Ethiopian diaspora.
“As an Ethiopian, I am learning how beautiful Ethiopia is again because this is a place I have never been before. I travelled all over Ethiopia but I have never been here.
“I can recommend people to come,” he enthused, describing the awe-inspiring natural resources and breathtaking wildlife encounters., pointing out, “the lodge is amazing; the natural resources are amazing, and the animals.”
Specifically around tourism, Ethiopia has so much potential and is naturally a beautiful country.
“We have so many incredible natural resources, and we have different landscapes,” he observed.
“Once you travel outside the city, you realize the diversity in terms of food, culture, and landscape,” he emphasized, painting a picture of Ethiopia’s potential as a seasonal tourism haven.
Samuelsson lauded the Ethiopian Diaspora’s efforts in showcasing their rich culture worldwide through restaurants and artistic endeavors.
However, his vision extends beyond cultural ambassadorship.
“It’s time for people to come back to Ethiopia,” he said, highlighting initiatives like Marcus Addis – a platform for knowledge exchange between himself and aspiring Ethiopian chefs.
Ethiopians abroad, regardless of their profession, possess invaluable skills and knowledge that can fuel their homeland’s progress.
“Whether you work in technology or finance, those are resources Ethiopia needs,” he stated, urging them to share their expertise and contribute to their nation’s growth.
Samuelsson’s message transcends tourism and professional exchange. It’s a heartfelt invitation to reconnect with one’s roots and celebrate the beauty of Ethiopia in its myriad forms.
“Come back to Ethiopia; celebrate your country in many different ways,” he underscored.
Ethiopia is endowed with diverse natural and man-made tourism attractions and the country has given priority to tourism development and promotion as a key sector to achieve its growth plan.