Addis Ababa, February 10, 2020 (FBC) – The Ethiopian Embassy in India, in partnership with the Honorary Consul of Ethiopia in Colombo, Sri Lanka, organized a business forum last week.
Held in Colombo, the forum was attended by more than 45 business people of Sri Lanka who have an interest to know more about the investment, trade and tourism opportunities of Ethiopia.
On the event, Ethiopian Ambassador to India Tizita Mulugeta, briefed participants about the business and investment opportunities available in Ethiopia.
“Ethiopia presents huge untapped and unexplored investment and trade opportunities in the areas of agro-processing, pharmaceuticals, horticulture, power, information technology, mining, textile and garments and tourism,” she said.
Ambassador Tizita also highlighted the various reforms underway in Ethiopia, including the home-grown economic reforms, and invited Sri Lankan companies and business firms to establish their presence in Ethiopia.
Ambassador Sumith Dassanayake, Director General of Africa Division at the Ministry of Foreign Affairs of Sri Lanka, said Ethiopia and Sri Lanka have a strong and cordial relationship since 1972.
He added Ethiopia is one of the best destinations of investment and recommended Sri Lankan business people to deeply look into the untapped potential of the country.
Participants were briefed on Ethiopia’s foreign direct investment potential, huge domestic market and labour force, availability of regional and continental market accesses to COMESA, AfCFTA, AGOA and EBA, attractive incentives, strategic location and easy connectivity to many countries through Ethiopian Airlines.