Addis Ababa, September 20, 2024 (FBC) – The Intergovernmental Authority on Development (IGAD) has launched today Sustainable Tourism Master Plan for the next 10 years.
The IGAD Sustainable Tourism Master Plan 2024-2034 aims at promoting regional integration and sustainable development in the tourism sector across IGAD member states.
It also aspires to develop a unified tourism space, strengthen cross-border collaboration, drive investment in infrastructure and innovation, and promote sustainable and inclusive growth.
Speaking at the event, representing Claver Gatete, Executive Secretary and United Nations Under Secretary General, Andrew Mall, emphasized the importance of tourism as a key driver of social-economic change and job creation.
He noted that the IGAD region, with its diverse natural and cultural resources, offers immense potential for sustainable tourism development.
By implementing the Master Plan, the IGAD region can benefit from increased economic growth, job creation, and improved livelihoods for local communities, he said. It can also enhance the region’s reputation as a desirable tourism destination, attracting more visitors and investment, he added.
Gatete further called on IGAD Member States to reaffirm their commitment to the tourism sector and work together to implement the Master Plan effectively.
IGAD Executive Secretary Workneh Gebeyehu emphasized the importance of the plan in addressing the region’s fragmented tourism efforts and promoting sustainable development.
He called upon all stakeholders, including governments, the private sector, civil society, and development partners, to collaborate effectively for its successful implementation.
The master plan is expected to contribute significantly to the region’s economic growth, job creation, and cultural exchange, Workneh said.
By focusing on sustainability and working together, IGAD member states aim to increase the benefits of tourism for all while protecting their natural and cultural resources for future generations, he added.
Speaking on her behalf, Ethiopia’s Minister of Tourism, Ambassador Nasise Chali, emphasized the critical role tourism plays in fostering economic growth and cultural exchange.
She highlighted Ethiopia’s commitment to regional collaboration, citing the country’s recent tourism reforms and infrastructural developments under the leadership of Prime Minister Abiy Ahmed.
“The IGAD region is a haven for diverse and enigmatic tourism resources, and this Master Plan provides a common framework to sustainably harness the vast potential of our countries,” Ambassador Nasise stated.
She also underscored Ethiopia’s determination to champion the implementation of the Master Plan, positioning the IGAD region as a globally competitive tourism destination, as reported by ENA.
The Sustainable Tourism Master Plan focuses on enhancing connectivity, promoting joint marketing strategies, and developing integrated tourism products.
The initiative is expected to catalyze cross-cultural pollination, increase intra-regional tourist exchanges, and contribute to the inclusive economic growth of the region.
The launching ceremony, held in Addis Ababa, was attended by tourism ministers from IGAD member states.