Addis Ababa, October 6, 2024 (FBC) – “The global fashion industry is a USD 1.7 trillion industry. Fashion is a vibrant expression of culture, and in recent years, we’ve seen this come to life through the evolving exploration of local design as our traditional attires gain mainstream appeal,” said Billene Seyoum, Press Secretary of the Office of the Prime Minister.
Billene noted that the intertwining of fashion with Ethiopia’s rich cultural and historical tapestry enhances the country’s global identity.
With a strategic focus and contemporary design, Ethiopia’s cultural outfits have the potential to become globally recognized, positioning the country as a global hub for fashion and apparel, according to the Press Secretary.