Addis Ababa, March 8, 2025 (FMC) – Al-Sam Group, a prominent Ethiopian business conglomerate, and BIC, the globally renowned French company, have entered into a transformative agreement to establish a manufacturing plant for the iconic BIC crystal pen in Ethiopia.
The formal signing ceremony took place on Saturday at the Ethiopian Skylight Hotel in Addis Ababa, with significant dignitaries in attendance, including Ethiopian Investment Commission (EIC) Commissioner Mr. Zeleke Temesgen, executives from both companies, and other distinguished guests.
The agreement was signed by Mr. Kamil Sabir, the CEO of Al-Sam Group, and Mr. Peter Van Den Broeck, General Manager for BIC Middle East and Africa.
Once operational, the new facility will produce BIC crystal pens, which will be distributed both locally and to neighboring countries. The partnership is expected to foster technology transfer, create numerous job opportunities, and contribute to the generation of foreign currency.
The BIC crystal pen manufacturing plant is projected to be completed and fully operational within one year. This joint venture is seen as a crucial step towards boosting Ethiopia’s foreign direct investment (FDI), with particular emphasis on merging local and global expertise.
Mr. Kamil expressed Al-Sam Group’s long-standing ambition to bring BIC’s pen production to Ethiopia. The company has been the sole importer and distributor of BIC products in the country for over 25 years, sourcing them from Kenya. This agreement marks a major milestone in expanding the company’s operations and meeting the growing demand for BIC products.
BIC executives reiterated their commitment to responding to the needs of the local and regional markets, emphasizing their goal to drive both educational and creative innovation through their products. The BIC crystal pen, with its established reputation, has long been a symbol of education and creativity in Ethiopia.
The establishment of the plant will also serve as a springboard for stronger regional economic cooperation, fostering deeper ties between Ethiopia and the global market. This move is expected to play a pivotal role in promoting sustainable development and supporting Ethiopia’s economic growth.
Mr. Zeleke Temesgen, Chief Commissioner of the Ethiopian Investment Commission, congratulated both parties on the agreement.
In his remarks, the Chief Commissioner highlighted the significant economic reforms, investor-friendly policies, and initiatives undertaken by the Ethiopian government to create a favorable environment for foreign investments. He also underscored the government’s support for private sector enterprises and its efforts to address concerns related to foreign exchange and macroeconomic stability.
The Ethiopian government has introduced bold reforms, including the development of the Dire Dawa Free Trade Zone and other economic zones, to encourage the inflow of foreign direct investments. These measures are designed to create a conducive environment for both local and international investors.
Mr. Zeleke further noted that the government’s introduction of special economic zone proclamations will continue to enhance foreign investment opportunities, ensuring smooth and efficient operations for investors in Ethiopia.
The Ethiopian Investment Commission has committed to providing full support to investors, ensuring a seamless investment process that will contribute to the country’s economic development and strengthen its position as a key player in the region.