Addis Ababa, February 13, 2020 (FBC) –Ethiopian delegation took part at the International Mediterranean Tourism Market (IMTM) held from 11-12 February 2020, in Tel Aviv, Israel.
During the event, the delegation briefed the participants about Ethiopia’s untapped potential for tourism, nine UNESCO world heritage sites and four intangible cultural heritages.
Stating Government’s keen interest to attract more tourists, the delegation invited the Israeli nationals to visit Ethiopia.
The Ethiopian Embassy in Israel assured the participants of its all needed support if they want to travel to Ethiopia.
IMTM is an annual professional trade show focused on tourism industry in Israel.
It aims to promote incoming, domestic and outgoing tourism and to strengthen cooperation among tourism bodies in Israel and over the world.