Embassy leverages diplomatic resources to promote women in business, encourage private sector

Addis Ababa, March 29, 2023(FBC) – The U.S Embassy in Addis Ababa has braced the efforts to build Networks and Connect Women Business Owners to Capital Investment in Ethiopia by choosing six businesses for the POWER Pitch Showcase and pitched their ideas.

According to a press release sent to Fana Broadcasting Corporate, the six businesses are FreelanSira, Jemla Online, Kabana Leather, Green Ethiopia, Beki Farms, and JRS.

The release stated that Deputy Chief of Mission (DCM) of the U.S. Embassy in Addis Ababa, Fiona Evans, officially opened the ‘Providing Opportunities for Women’s Economic Rise (POWER) Pitch Showcase,’ featuring six women in business.

She encouraged the event attendees to show their support by meeting the entrepreneurs, asking follow-up questions, or offering words of advice or encouragement, the release added.

She also added that the U.S. private sector, represented by American Chamber of Commerce Board President Daryl Wilson and AmCham board members as one of the leading actors in innovation and holds the answers to many of their questions.

It is stated that the U.S. Embassy in Addis is working on initiatives that leverage diplomatic resources to promote women in business and to encourage the private sector to establish professional networks and business environments focused on promoting women’s economic empowerment.