Ethiopian mission in France holds coffee promotion webinar

Addis Ababa, January 12, 2021 (FBC) –The Ethiopian Embassy in France, in collaboration with stakeholders, conducted a virtual Ethiopian Coffee Promotion Meeting yesterday.

State Minister of Foreign Affairs Tsion Teklu delivered a keynote speech highlighting the premium qualities of the Ethiopian coffee, its socio-economic importance, and share of the Ethiopian coffee by destination.

She finally reaffirmed the readiness of the government of Ethiopia and that of the Ethiopian private sector to do their level best to enhance coffee trade between the Ethiopian companies and their counterparts.

Ethiopian Ambassador to France, Henok Teferra, on his part, underscored the need to directly link exporters and importers of coffee, as the bulk of the trade currently takes place through intermediaries.

He also highlighted the need for intensifying the promotion of Ethiopian coffee in the destination markets.

In closing, he assured the participants of the Embassy’s firm commitment to support the business community in their efforts to bolster coffee trade with their counterparts every step of the way.

Over 53 participants drawn from the key actors in the coffee sector attended the meeting.

On the Ethiopian side, representatives of companies engaged in the export of coffee, the Ethiopian Coffee Exporters Association, the Ethiopian Coffee and Tea Authority, and the Ministry of Foreign Affairs attended the event.

The French, the Spanish, and the Portuguese coffee importers and roasters, including Collectif Café, have also attended the meeting.

Representatives of the Ethiopian Coffee and Tea Authority, the Ethiopian Coffee Exporters Associations, and the selected companies engaged in the coffee export have tabled presentations.